Ewallet review 2015
![ewallet review 2015 ewallet review 2015](https://www.webtech-evolution.com/img/uploads/2015/10/graphics2.png)
Therefore, this study adopts satisfaction and perceived enjoyment as predictors of impulse buying behavior.Īlthough there is a rich literature on consumers’ impulsive buying behavior (Zheng et al. 2020) and impulse buying behavior (Wu et al. Further, studies have demonstrated that users’ satisfaction (cognitive reaction) typically influenced E-wallet adoption (Phuong et al. More specifically, an information system that creates pleasant sensations such as perceived enjoyment and flow states that motivate users to accept the information system (Yuan et al. Based on the general principle of affective reactions (emotions), the impact of emotions on a user’s behavioral intention has been examined and confirmed (Yuan et al. 2020) and impulse buying intention (Zhang et al. For instance, recent studies have revealed that perceived enjoyment (affective reaction) is a vital determinant of mobile payment adoption (Triasesiarta and Rosinta 2021 Lew et al. There is emerging research exploring mobile commerce’s impulse buying intention from the affective reaction perspective. Thus, this has brought an opportunity for this study to examine E-wallet usage among Malaysians during the pandemic. Consumers’ lifestyles and needs change alongside changing times, urging merchants to reformulate customer services (Sedigheh et al. Notwithstanding, research is scarce on the influence of cashless payment methods during the pandemic (Aji et al. The COVID-19 pandemic has further encouraged consumers to adopt E-wallet as a contactless transaction method to align with social distancing measures (Wong et al. The E-Tunai and E-Penjana applications received positive public response, boosting E-wallet use among Malaysians (Adilla 2020 Wong et al. To harness these benefits, the Malaysian government has launched the E-Tunai Rakyat initiative to stimulate E-wallet adoption among Malaysian citizens (Wong et al. 2020).Į-wallet contributes to the national income, business competitiveness, and the growth of the Malaysian digital economy (Wong et al. Malaysia has launched and widely adopted E-wallet as a cashless payment method, with Touch n’Go, Boost, and GrabPay as the nation’s top three favored E-wallets (Statista 2020 Lew et al. 2020 Cocosila and Trabelsi 2016), particularly in developing countries (Bagla and Sancheti 2018). Mobile payment systems are likely to be the most commonly used cashless payment method (Melissa Teoh et al. The rapid evolution of internet access has ushered in mobile payment transactions (Melissa Teoh et al. Implications and recommendations for future research are discussed in this paper. Moreover, this study found that perceived enjoyment of using an E-wallet positively affected impulse buying while satisfaction with E-wallet had no significant relationship with impulse buying. Perceived risk had no significant impact on perceived enjoyment and satisfaction with E-wallet, whereas visual appeal positively influenced perceived enjoyment but not satisfaction. The results revealed that perceived interactivity and subjective norm positively influenced perceived enjoyment and satisfaction with using E-wallet, respectively. PLS-SEM was conducted based on 201 valid responses from active E-wallet users collected through an online survey.
![ewallet review 2015 ewallet review 2015](https://www.haberekspres.com.tr/images/haberler/2019/10/neteller_nedir_h129069_3b5cf.jpg)
This paper further assesses whether consumers perceived enjoyment and satisfaction with using E-wallet would significantly affect their impulsive buying behavior.
![ewallet review 2015 ewallet review 2015](https://www.sportweddenschappen-bonus.com/wp-content/uploads/sites/4/2020/09/Screenshot-2020-09-29-at-13.39.57.png)
This study investigates the factors influencing Generation Y and Z’s satisfaction and perceived enjoyment of using E-wallet.